Changes in Gmail and what it means for senders

Gmail service announced an update yesterday, about the way it will show the sender’s details in emails. Gmail will now display the sender’s name, email and also the name of the third party sending the email with a“VIA”tag.

Here is what Gmail has to say on its blog and answers:

“Gmail displays this information because many of the services that send emails on behalf of others don’t verify that the name that the sender gives matches that email address. We want to protect you against misleading messages from people pretending to be someone you know.”

If readers reply to the emails from the sender, or if they add the sender to their address book Gmail will stop displaying the full email address. However gmail “may” continue to show the via tag if the email is from a third party.

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