I have been writing about Email Marketing on this blog for a while, but this post is not about Email Marketing. I read a post about how a VC fund is investing in applications around Email, particularly Google Marketplace. That got me thinking of all the applications I have been following that are around Email.
Email is far from being dead. The simple and humble email is the most ubiquitous web application on the Internet. Here are some applications around Email that are interesting to watch:
Yesware is an Email for sales people. The application is available for Gmail and smart phones and provides email analytics, customizable templates and CRM integration. They secured $1M in funding in September 2011.
Attachments.me overcomes Gmail’s shortcomings in attachment search. Attachments.me allows you to search by file type, email address, or tag. In March 2011 they received a seed funding of $500K.
Spanning is not strictly an email related app, but it’s a business-class, cloud-to-cloud backup for Google Apps. In April 2011 they reported securing Series A funding of $2M.
Perkville is a loyalty card solution without any plastic card or any phone app. Your email address is your loyalty card. Neat, eh? The company’s profile on CrunchBase mentions a seed funding of $500K in Jan 2011.
Instead of constantly checking your inbox for important messages, AwayFind lets you configure when and how to alert you of urgent emails, SMS, phone calls or smartphone apps running on the iPhone or Android devices. Awayfind reported getting $800K funding in October 2011.
ShortMail – It’s like Twitter for email. It forces you to cut down your email to 500 characters. They secured $750K Series A funding in July 2011.
FanBridge is a Fan relationship management service. They had secured about $2M in funding in Jan 2011. FanBridge, helps bands, artists, sports teams, and even small businesses and brands manage their fan base through opt-in emails and sophisticated analytics. It manages more than 120 million fans via email alone.
ActivePath has developed a “patent pending” technology that allows Banks to send out emails such that readers can instantly take action on the email – transact immediately via email itself. ActivePath secured Series B funding of $10M in September 2011.
Rapportive shows you everything about your contacts right inside your Gmail inbox and includes information from sources like LinkedIn, Skype etc. I find this quite a useful add-on to Gmail. Last year they received $1M in seed funding. Gmail has introduced its own People widget in May 2011.
CloudMagic has built a browser extension that results in an extra search box in your Gmail interface that allows you to rapidly search for anything in your inbox, with results updating as you type and the ability to preview messages from a thread in a tab or open entire conversations with a single click.
LiveIntent helps sell and buy email ad inventory. They secured $8M in series B funding in September 2011.
There are a lot more interesting apps around email marketing, Email and CRM integrations, and browser extensions and so on.
Email, has still got its mojo.
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I spoke to an acquaintance on the phone the other day. She is a young chirpy student. I asked her for her email to let her know when we could meet up and she said she does not use email that often. She sent me a facebook invite instead.
The old grumpy email marketer inside me said “Hrrmph, lets see you in a few years when you are working”. The new curious email marketer inside me instead started thinking. There has been so much written about how email is dying that it’s boring to even mention it. Social Media and mobile phones are definitely making a difference to our communication channels. It’s not an either or situation. As marketers we need to understand how these changes should be leveraged to make a difference to the email marketing strategy. This post focuses on the impact of mobile devices. Read the rest of this entry »