Will you send emails 5 years from now? 10 tips to tackle change

I read this tweet on my timeline this week,

“Neil Armstrong may well be the only human being of our time to be remembered 50,000 years from now”

and wondered about the change the Apollo and Curiosity generation has seen. We marketers have been especially affected by this change.

In 1984, ‘Neuromancer’ – a book by William Gibson made the word ‘Cyberspace’ popular. In 1996 Hotmail was born. Google came into existence in 1998. 2004 & 2005 saw Facebook and YouTube. In 2007 a small app called Twitter debuted at a conference. Today Pinterest which started out in 2010, is the new hot thing.

What will change in the future? Will your customers use email in the next 5 years?

If the change-makers of technology – the inventors and entrepreneurs are the cogs in a futuristic ship, we marketers are the lucky ones to watch this change with one sweep from our decks.

We watch the brands ride this change, see the consumers interact with them, and while this process evolves, we help catalyze it. It’s fascinating to be a Digital Marketer today but it’s changing our role in many ways.

 

Rise of the Chief Marketing Technologist

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