Email Marketing ROI at 40 dollars

Direct Marketing Association released Power of Direct economic impact study in October. (The Direct Marketing Association (DMA) is a trade association of businesses using and supporting multichannel direct marketing tools and techniques. IT represents companies in the US and 48 other nations).

Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA.

This is compared to

  • Catalogs’ ROI of $7.30,
  • Search’s return of $22.24,
  • Internet display advertising’s return of $19.72 and
  • Mobile’s return of $10.51.

Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study.

The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.

Here is one more source for more reading: The Magill Report

For all you evil generals who want to blow up the Email Marketing universe here is our revenge:

Image credits: xkcd.com
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