Emails that worked in the Happy Diwali Overload

Diwali Inbox Overload

Mine was! I lost track of how many companies sent me “Diwali offer” emails and how many good deals there were.

My team at was up (at times at 12 in the night taking calls from clients) on phones and server rooms to manage the surge in the email traffic. As an email marketer at Juvlon I was very happy to see the good jump in the email volumes this season.

So why the “Happy Diwali Overload” post? Because in the melee of the Diwali offers, I did manage to remember a few good emails that worked for me.

Here are some that worked:

Happy diwali email from Cleartrip

I love Cleartrip emails for many reasons but most important is that it’s relevant to me. The timing of this email was perfect.

I got a Rs 500 voucher which I used promptly since these few months I am travelling. Cleartrip does not send me emails every day, so I know when they send me it’s got good stuff in it.

The subject line was: “A special Diwali gift for a very special person!” was apt. It felt warm and nice, plus they address me by my name so it did feel as if I am receiving this personally. Simple visual of diya illustration added to the Diwali cheer.

Key points: Relevant content & timing.

Here is another email that worked:

FirstCitizen Email

Disclaimer (They are my clients). One of the main reasons this email worked for me was, Direct Mail. I got a Direct mail, a nice letter from Shoppers Stop about the Choose Your Own Gift scheme and the Email came around the same time. This did help me remember the offer.

The subject line “Geetanjali Dighe, it’s time to Choose Your Own Gift” caught my attention. I believe it’s the use of my own name in the subject line helped. Plus the fact that First Citizen sends me my point statement means I know this email is usually relevant for me.

I liked the use of an animated GIF image in this email as well. (click to see)

Diwali Gif Image

Key Point: Direct Mail helped me remember this email. 

Another email that made a few of us in the office forward and discuss it (we don’t lead very enviable lives now do we?) is this:

Good Diwali Email

It did not have heavy images, nor any personalization, nor much content. It came from a business associate. It was not very special either. But the click-through went to a page that had heart warming message in flash. Yes flash. Sparklers, sounds of crackers and all that jazz, but nicely done.

Key Point: Just goes to show that simplicity and genuine thought goes a long way.

I would love to hear if you liked any emails in your inbox.


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