Direct Marketing Association released Power of Direct economic impact study in October. (The Direct Marketing Association (DMA) is a trade association of businesses using and supporting multichannel direct marketing tools and techniques. IT represents companies in the US and 48 other nations).
Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA.
This is compared to
- Catalogs’ ROI of $7.30,
- Search’s return of $22.24,
- Internet display advertising’s return of $19.72 and
- Mobile’s return of $10.51.
Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study.
The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.
Here is one more source for more reading: The Magill Report
For all you evil generals who want to blow up the Email Marketing universe here is our revenge:
Image credits: xkcd.com
Mine was! I lost track of how many companies sent me “Diwali offer” emails and how many good deals there were.
My team at Juvlon.com was up (at times at 12 in the night taking calls from clients) on phones and server rooms to manage the surge in the email traffic. As an email marketer at Juvlon I was very happy to see the good jump in the email volumes this season.
So why the “Happy Diwali Overload” post? Because in the melee of the Diwali offers, I did manage to remember a few good emails that worked for me.
Here are some that worked: Read the rest of this entry »