India’s First Email Trends ReportPosted: March 29, 2011
Email Marketing in India just became a lot more exciting.
Unlike in markets like North America, there is very little data available about the Open and Click rates for India. That has changed with Juvlon publishing India’s first quarterly “Email Trends Report”.
I am very happy to be a part of the team that has made this report possible. I work with the (amazing) Juvlon team and after a lot of data crunching and drama (our hosting provider took down our webserver without notice – @bluehost #fail!) we finally released the report today. Yay!
India’s First – “Email Trends Report” gives the average bounce, open and click rates for the Retail, Education and Finance Sectors.
Briefly, Retail industry saw an email-open-rate of 12.93%. Finance performed lower with 11.92% opens and education did better with a 14.74% open-rate. Email-open-rate is the percentage of emails opened as against those sent. Click-to-open rates garnered 15.12%, 7.43% and 14.74% for retail, finance and education sectors respectively. Click-to-open rate is the percentage of clicks from within emails as against those opened. More details and conclusive analysis are available in the report.
This report is available as a free download from the www.juvlon.com website.
Please click here to get your free report: http://bit.ly/india-trends