Why isn’t my Email Marketing working?

I have been asked this question frequently (from small to medium companies in India), “I have sent emails and have got xx clicks.  How do I make this audience convert into a sale / enquiry?” As a B2B marketing manager I am sure you know what I am talking about.

By this time you may have:

  1. Engaged an email service provider
  2. You have someone to create your html emails
  3. You have a list of your prospects
  4. You send out an “email blast”
  5. You get a report of opens and clicks

The question you are faced with now is “What should I do next?” Read the rest of this entry »


Google Priority Inbox and the Email Marketer

Gmail introduced the Priority Inbox around September 1st 2010.  Google will now “sense” important emails from your friends and from social sites and mark them as priority.  By default, Priority Inbox has three sections: “Important and Unread,” “Starred” and “Everything Else.” The “intelligent inbox” is a trend. Hotmail allows you to sweep messages into a folder and repeat this action automatically in future.  Yahoo allows you to view messages from those people whose emails are in your contacts list.

The email marketing community is abuzz with what it means for the digital marketer. Read the rest of this entry »