2014 Social Media Active Users Statistics Infographic

2014 Social Media Statistics Active Users

(Click to enlarge)


Simple Trick To Get Visitors To Use Chat Feature

We’ve all seen website chat boxes that nudge you to ask a question. Sometimes a sales person is standing by to talk to you if you have a query, sometimes the box will inform that the person is unavailble for chat.

How do you make sure that visitors who are browing your site engage with you better?

Here is a lovely example of that.

I was doing research on visitor analytics and landed on Bizible’s website. The chat box popped up with a very relevant question for me:

“Would you like to know what Bizible tracked for your visit today?”

Live Chat Engagement

Live Chat Engagement

I got into a conversation with Taylor and later on he did send me the screenshot of the image that captured my visit details.

Read the rest of this entry »

The ABC Of Digital Marketing For B2B

Digital marketing for B2B is an involved process. Here is a presentation – a 30,000 feet view of the strategy behind B2B digital marketing.


Inbox Zero to Inbox Hero

(Re-posted from my iMediaConnection blog post)

Email has been around for the longest time — about 40 or more years. Born before the Internet, it’s loathed by some; indeed from time to time we keep hearing “Email is dead!”, like when @facebook.com email address was launched.

We’ve tried to replace email with other tools, but it’s still a firm fixture of our lives. Our various social media accounts and purchase receipts are all linked to our email. Most Project Management tools unravel into email chains. Email has survived the dot-com boom and bust and the email marketing deluge.

While Facebook stream and chats, Twitter feeds and DMs co-exist with WhatsApp and SnapChat and other instant messengers, the volume of email still continues to grow. This interesting article argues that perhaps email is now becoming just another stream.

However, email is more than just a stream. The apps around email are helping it evolve into something far more potent. Some of these apps are a delight, some a little unnerving.

Read the rest of this entry »

Interesting Apps Around Email

Did you know that applications around email got $25 Million funding in 2011 alone?

A year ago I mentioned some interesting apps like Yesware, attachments.me, Spanning, Perkville, AwayFind, ShortMail, FanBridge, ActivePath, Rapportive, CloudMagic and LiveIntent.

There were quite a few interesting apps that made news in 2012 too. Here is a quick look at them: (Published on iMediaconnection.com ) Read the rest of this entry »

Likes, #Fails and Emails

Changing Times – The Rise of the Marketing Technologist

Your brand speaks through all channels at once. What was once a simple Awareness to Action funnel is now a complex mix.

forrester(Click to enlarge)

Credit Forrester.com

Read the rest of this entry »

Will you send emails 5 years from now? 10 tips to tackle change

I read this tweet on my timeline this week,

“Neil Armstrong may well be the only human being of our time to be remembered 50,000 years from now”

and wondered about the change the Apollo and Curiosity generation has seen. We marketers have been especially affected by this change.

In 1984, ‘Neuromancer’ – a book by William Gibson made the word ‘Cyberspace’ popular. In 1996 Hotmail was born. Google came into existence in 1998. 2004 & 2005 saw Facebook and YouTube. In 2007 a small app called Twitter debuted at a conference. Today Pinterest which started out in 2010, is the new hot thing.

What will change in the future? Will your customers use email in the next 5 years?

If the change-makers of technology – the inventors and entrepreneurs are the cogs in a futuristic ship, we marketers are the lucky ones to watch this change with one sweep from our decks.

We watch the brands ride this change, see the consumers interact with them, and while this process evolves, we help catalyze it. It’s fascinating to be a Digital Marketer today but it’s changing our role in many ways.


Rise of the Chief Marketing Technologist

Read the rest of this entry »