We’ve all seen website chat boxes that nudge you to ask a question. Sometimes a sales person is standing by to talk to you if you have a query, sometimes the box will inform that the person is unavailble for chat.
How do you make sure that visitors who are browing your site engage with you better?
Here is a lovely example of that.
I was doing research on visitor analytics and landed on Bizible’s website. The chat box popped up with a very relevant question for me:
“Would you like to know what Bizible tracked for your visit today?”
I got into a conversation with Taylor and later on he did send me the screenshot of the image that captured my visit details.
Digital marketing for B2B is an involved process. Here is a presentation – a 30,000 feet view of the strategy behind B2B digital marketing.
(Re-posted from my iMediaConnection blog post)
Email has been around for the longest time — about 40 or more years. Born before the Internet, it’s loathed by some; indeed from time to time we keep hearing “Email is dead!”, like when @facebook.com email address was launched.
We’ve tried to replace email with other tools, but it’s still a firm fixture of our lives. Our various social media accounts and purchase receipts are all linked to our email. Most Project Management tools unravel into email chains. Email has survived the dot-com boom and bust and the email marketing deluge.
While Facebook stream and chats, Twitter feeds and DMs co-exist with WhatsApp and SnapChat and other instant messengers, the volume of email still continues to grow. This interesting article argues that perhaps email is now becoming just another stream.
However, email is more than just a stream. The apps around email are helping it evolve into something far more potent. Some of these apps are a delight, some a little unnerving.
Did you know that applications around email got $25 Million funding in 2011 alone?
Changing Times – The Rise of the Marketing Technologist
Your brand speaks through all channels at once. What was once a simple Awareness to Action funnel is now a complex mix.
(Click to enlarge)
I read this tweet on my timeline this week,
“Neil Armstrong may well be the only human being of our time to be remembered 50,000 years from now”
and wondered about the change the Apollo and Curiosity generation has seen. We marketers have been especially affected by this change.
In 1984, ‘Neuromancer’ – a book by William Gibson made the word ‘Cyberspace’ popular. In 1996 Hotmail was born. Google came into existence in 1998. 2004 & 2005 saw Facebook and YouTube. In 2007 a small app called Twitter debuted at a conference. Today Pinterest which started out in 2010, is the new hot thing.
What will change in the future? Will your customers use email in the next 5 years?
If the change-makers of technology – the inventors and entrepreneurs are the cogs in a futuristic ship, we marketers are the lucky ones to watch this change with one sweep from our decks.
We watch the brands ride this change, see the consumers interact with them, and while this process evolves, we help catalyze it. It’s fascinating to be a Digital Marketer today but it’s changing our role in many ways.